How To Prepare An Advertisement Text?

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Total reading time is 4 minutes.

How To Prepare An Advertisement Text?

Decide where the ad will run


Will your ad be published in a newspaper, magazine, website, or Facebook? Knowing where you plan to publish the ad will affect the way you write your copy. Find out the area around your ad space, including how much words you have, how big the font size will be, and whether to include graphics or videos. As a result, the traditional promotional style ad may spread to almost any environment, but you may need to make small fine adjustments to adjust it to the area you're advertising.

If you're allocating quarters for full-page advertising in your local newspaper, you'll have a place to play with a paragraph or similar copy.
However, for a Facebook or other online ad, your copy will be limited to a sentence.

Either way, every word is important when writing an ad. Being too vague or anxious loses your ad instead of pausing people to read. Therefore, it does not matter what type of advertising you are typing the same principles.

Ad Text

Edit according to your audience


Which consumers are you targeting? Ideally, anyone who reads your ad will want to buy your product, but in fact, you'll get better results if you advertise your ad to a specific audience that might attract more attention than the rest of the world. Use appropriate language and references to the demographics your product refers to. It may be a result for other groups of people, but it is important to talk to the hearts of people who have the potential to become loyal customers.

For example, if you sell a service that allows people to publish their own books, you'll want to write and use an elegant language. In this way your audience - people who write books they want to publish - will know that you will be in good hands with your company.

- If you are selling a product that appeals to a younger crowd, like a new type of sugar that turns your mouth into a rainbow color, lose its form and use a familiar language to your target audience.

Target group

Write a remarkable title

 
This is the most important part of your ad because it's your only chance to let consumers read your ad. If your title is unclear, obscure, or uninteresting, you can't expect people to take the time to read the rest of your carefully written ad. You will tell them immediately that your company is not innovative enough to bring an attractive advertisement - which, even if it is perfect, will reflect your product badly.

There are hundreds of small attractions that attract the attention of people who ride the subway, surf the Facebook, or translate a magazine. How can you reduce all noise and focus on your product? Think of the title, so that it reads it compels a person to pay attention. The title can be shocking, odd, emotionally compelling or exciting. As long as he takes the reader, it doesn't matter. For example;
- Write something mysterious: don't be happy, don't be terrified.
- Write something that people can't pass: Get 75% off Paris ticket.
- Write something emotional: 2 weeks to live.

Ad Title Selection

Go deep and think

  
You can move away with a highly creative and intriguing rhetorical question, but the standard çekici Do you need a remote vehicle? Son type. Consumers have already read thousands of similar questions and are tired of being asked. You'il have to go a little deeper to get their attention. Find a creative way to let people know they need it without asking a clear question.

Think Deeper

Use hyperlinks to continue reading

  
The next line after your title is your short and sweet chance of creating a solid impression on your audience's minds. After your mysterious / shocking / emotional title, you must follow something important, otherwise your title will only be perceived as a hype. Use the hyperlink to tell the consumer what you need to fill your product.

Remember that every word is important. Your hyperlink language needs to be as attractive as your title, because you can lose people before your ad comes to an end.
Tap the main benefits that your product will bring to the consumer. The bridge must contain the most powerful selling points.

Use Bridges

Create a desire for your product

   
The bridge also serves as a chance to create a strong desire for your product. Your chance to play with the emotions of your audience and make them feel like they will meet a need of your product. If it sounds like manipulative, it is - but if you're offering a product that can really help people, there's no shame in writing a heartbeat that will make people buy a product that will improve their lives. Examples of ad text You can visit the page for.

-Nostalgia can be an effective tool to catch people's heart. For example, using the biggest heirloom peppers, we make spicy sauces as good as my grandfather's secret recipe.
- Playing with people's health concerns can also work well: Do not leave hard work. Let's help you get your life back.
-Don't forget to include your company name and product anywhere on your copy.Create Desire

Tell them how to get your product


In the end, a powerful last writing that tells your audience exactly what to do. Have them take action that makes it easy for them to buy or communicate with your product.

-It is common for people to have a simple instruction such as Call 0212 222 22 22 for more information.
- You can also just list your website; people know to go there to buy your product.

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