Of course, television is still one of the most influential advertising channels. It is possible to reach almost all programs by directing the popular mass media and the masses included in different socio-economic structures. Nowadays, the production of commercials is also greatly facilitated by digital construction techniques, and these ads can be broadcast in many different ways, not in a single way. Advertising on televisionadvertisements, advertisements, advertisements, spot ads, virtual and banner ads, advertorial TV advertisements, graphics overlays on the program, and short images published in full screen. These different types of advertisements broadcast on television are an important advantage for companies to choose the type of advertising that suits their budgets, brands, target groups and markets.

In particular, virtual and band ads can be applied for short periods of up to 8 seconds. For this reason, the tape promotions prepared by the agencies are not only forcing the advertising budgets of the companies but can also be given to the programs with high watching rates. At the start of the program, these advertisements, which are applied with the phrase ”Virtual advertising is implemented in this program en, are communicated to the audience in advance. For example, a banner on a street in a television series is a virtual advertising application. Graphic advertising applications covering a certain part of the screen during the broadcast of the programs are also one of the most effective forms of television advertising. This TV ads have direct access to the audience.

Another type of advertising that has been used in television in recent years, is the sponsored ads. Sponsor ads may sponsor all or part of a television program. It is a kind of ad that we encounter a lot in television series. Usually we can give an example to the sponsored advertising of the brand logos on the screen when the programs are finished. There are almost no limits for sponsoring advertisements, sponsorship agreements can be made in the series, from the cars used by the players to the curtains of the house they sit on and the accessories they use. There is a sponsorship system in almost all programs except news programs. These sponsoring brands are usually included with the logos of the programs on the screen along with the closing generics.

In today's world, small or large companies can advertise on television. For these ads, it is not necessary to separate huge advertising budgets, to use famous faces in advertisements, to become a worldwide brand. Regional companies, brands or businesses can work with professional advertising agencies, including TV commercials, in accordance with their budget. These ads may be published on both regional and national television channels. What is important is to determine the type of advertising that is appropriate for the product-service in order to reach the expected target audience and thus the expected outcome of the advertisement and to publish these ads in the right programs at the right times.