”WHAT'S FOR ME IN YOU“

In fact, the consumer always thinks about the same thing about products and services “what is in it for me Aslında and questions that are in question; what will I use, how will I use it, will I be able to buy it? Would it be OK for me to buy it on my budget? Is this? o? The questions are located in the unconscious or above the consciousness. The majority of advertising designs also provide answers to these questions. Ads, on the one hand consumers answer the questions on the one hand, as well as the answers given in the promotion, product, emotion, thought, additions to social gain. Thus, the consumer is attempted. Flashy, mysterious, charismatic, authentic, modern, classic packaging will always ask the same question? What kind of thing is inside? While the packages ask this question to the consumer, he answers his question on the one hand. Good, quality, reliable, respectable, beautiful, pleasant, delicious, fresh, etc. by giving one of their feelings.