That in general the radio channel world and Turkey has taken a very common situation, and in particular radio broadcast on the FM band and the presence of numerous loved and listened to programs of different interests and numerous radio channels that appeal to different audiences and is followed by the target audience of these channels, private determined by the company it delivers its promotions about goods, products and services to an audience bir

Radio ads, as well as the presence of many radio channels broadcasting on a general, regional and national scale, radio advertising It provides the opportunity to choose the appropriate radio channels and promotes effective and planned use of their budgets. The low cost of this media compared to some other channels, such as television and magazines, also plays an active role in their preference.

Advantages of radio ads
1- One of the most important advantages of radios as a medium is that every hour and comfort can be rested easily and therefore promotions will be introduced to the target audience easily at home, at work or even during the day and to convey the message to the customer.
2- Radio advertisements provide a wide audience as a medium that it can have without spending high. Considering the low consumption of newspapers and magazines especially in the societies where the reading habits are low, the radio introductions offer the advantage of reaching a wide audience with different characteristics in this respect.