Today, the advertising sector uses the latest technology in addition to traditional media to reach consumers. In addition to the written and visual press, 3D applications, personalized ads, commercial, interactive advertising, we are faced with a myriad of channels and applications. The advertising sector is in a rapid development in terms of both production and consumer presentation. As channels and species grow, it becomes difficult to reach consumers. With the spread of social media communication, it became more and more important for brands to have almost one-to-one communication with consumers. One of the most important assistants of traditional marketing methods advertising promotions it continues to be important at this point. In short, we can define the promotion as the functional products that are prepared by the companies for the demands and needs of the target group in order to maintain the existing customer potential or increase the customer ratio. Promotional products are usually permanent products that will remind consumers of the brand.

Advertising-based or promotional promotional work is generally more effective on consumers. However, the point to be noted here is that the promotional products should be presented to the consumers as gifts and they will be loyal to the brand, or they will remind the brand. For example, it would increase the awareness of a newly opened store to offer consumers a product that is integrated with itself rather than to any product. Advertising promotion it is a way of working for a long time if done correctly. The promotion can be made in many different ways, not only with products, but also with discounts, coupons, test uses. In order to increase sales and awareness, studies such as discounts, products and coupons are often used instead of reminders.

Promotional works can be done from the consumer center for advertising and commercial sales. The price is in the forefront in the promotional efforts made for consumers. In the promotional activities carried out for commercial sale, there is an expenditure for the commercial enterprises in the products. This expenditure goes from supplying the necessary material to product display to dealer training. They carry a significant risk of not being a driving force if they are not properly constructed in terms of cost. Advertising promotion In any case, it is a work that brings a certain cost burden for the firms. Therefore, a risk is taken. However, when implemented correctly, it is a functional form of practice in order to create loyalty in consumers and to establish one-to-one relationships with them. Today, promotions in ensuring and maintaining the double-sidedness of the changing brand-consumer relationship are among the most important drivers of advertising.