The concept of benefits of advertising does not apply only to companies that want to increase their market share. It provides very useful elements for people of all ages. Yes, at first, the benefits for companies are very important. Because they can achieve their goals. At the beginning of the answers to the question of what are the aims of the firms; Market share growth, the ability to combat competitors, the creation of demand for new products and services, such as increasing brand awareness is coming. While such issues constitute the most general objectives of the companies, all of the known brands have come to the points where they are with the help of this sector. Advertising, companies, production, products and services from the components, the benefits of the consumers to be aware. This sector, which affects consumers, enables them to purchase products, services and make them part of their lives. Using the channels of this sector, companies communicate their vision and mission to potential consumers and communicate with them. A mutual dialogue is established when consumers receive their responses, comments and feedback.

Advertising companies, advertising targets to reach the market, at the same time, consumers are enlightening. It enables them to understand the products and services available in the market, their characteristics, production sites, production technologies, their superiority or weak points. However, consumers are able to understand which products or services best suited to their own budgets, where they are sold and where they can meet their needs. That makes people become conscious consumers. Firms use this sector to compete in the markets. Each of them emphasizes its features to ensure that its products and services are favored by the consumer, highlighting the weaknesses of the other firm's products. In return, the other company is doing similar. The consumer can see the strengths and weaknesses of products and services. This sector has become even more important for companies today. Because firms' rivalries with each other began to get more and more heated. The diversity of products and services that are similar to each other or different, and their multiplication, make it difficult for companies to reach their goals and increase the possibilities of consumers.

In short, advertising is the communication bridge established between firms and consumers. They are aware of each other's wishes, actions and goals. Today, all of the companies make consumer-oriented production. In other words, they produce goods that appeal to consumers' wishes, tastes and desires and may be happy to buy. The reason why firms prefer this aspect is advertising. In other words, it is one of the benefits of mutual communication bridge. It is this sector that enables the company to become a worldwide brand. Today, it is very difficult for a firm that does not promote public growth. Because whatever it produces, there are similar or similar in the market. Must compete. Promotion in competition is a must.