Advertising, companies, institutions, organizations or people produced products, services or ideas, using a variety of mass media, large masses of people to purchase, demand, need to be designed and introduced to ensure that they like. As used in the definition, advertising is aimed at masses of mass, by targeting large masses of people or a specific audience. television, radio, cinema, newspaper, magazine, now also internet, outdoor advertising tools; Using the tools such as building dressing, car wrapping, billboard, megalight, roller tower, wall designs, stall designs, etc., they try to change their behavior in the desired direction. The purpose of the advertisement is the purchase of the products produced by the companies. But in the short term, it doesn't want a one-off purchase. Advertising requires consumers to make long-term purchases. It tries to ensure that the produced products or services become a part of the consumer's life and use the same brand's productions over the years. To do this, design. find the most suitable media to reach the appropriate consumer audience and draws a strategy according to him, trying to use the most effective images.

Because the purpose of advertising, the company's objectives. The most general objectives of the companies in the promotion; The growth of market shares, the creation of demand for a new product, the fight against competitors producing similar products and services. Although these are the most general objectives of the companies, they may also need to introduce themselves with more specific objectives. These types of requests are usually made by agencies working in advertising related fields. Before the agencies start their businesses, they receive a presentation from them about their goals and desires. Then, the market and the market, by conducting consumer research, are evaluating the data revealed by research. This type of research provides information about the main idea, image, media, etc. that they can use in designing the advertisements, while at the same time they can give ideas about how the design should be handled.

Advertising uses a variety of images, photos, actors, humor, eroticism, social standards, physical attractiveness, objects, objects, objects, and other products, services and ideas. it tries to change the behavior of people in the direction they want. It aims to ensure that the behaviors they create in consumers are continuous. To this end, they try to influence their psychological structures and associate their wishes, desires and aspirations with the products being introduced. The promotion always offers various promises to consumers. In the event that the products are purchased, they try to influence them by telling them that these promises can be fulfilled.