Advertising, television, newspaper, radio, billboards, magazines, cinema through the Internet through a variety of goods, products and services to target audiences and consumers to be introduced for a certain fee. The main elements of this work; It is the use of audiovisual and written media tools that appeal to a wide range of audiences and consumers while promoting the promotion of goods, products or services.

Advertising provides consumers with information on the goods, products and services and how to buy them, how they can be bought, and how to get the right goods and products to consumers. It is an important auxiliary element in increasing the market share of enterprises, increasing brand values, determining new production policies and directing investments.

Another definition of advertising; It is the whole of planning and actions to introduce a message about a commodity, product or service to target audiences through various media methods.

Presentation, continuous creativity, is an art of practice that requires constant new ideas and strategies. Creating a product or service that is used by the target masses and consumers and making them a habit of buying is always keeping up to date in the minds or creating a tendency to sell to another brand in the consumer advertisement it can be realized through.

We can say that sales are made by using marketing activities through various media environments. The purpose of all promotional services is to increase the market share and sales of the companies.

To summarize all these definitions; research for the evaluation of the market and consumers to which a goods, products or services will be introduced, design of the advertising target, expenditures and messages to be given to the target audience, resource planning for the budget, determination of strategies for how and when to design the design, all activities in the decision process