Television is one of the most impressive means of promotion. It has become an inseparable part of people's lives. The public masses spend hours and days in front of this screen. As is known, the television addresses both visual and auditory and mental senses. This means a very important impact force. The institution means that organizations achieve effective, direct access to their target groups. Many people follow the most obvious aspects of what is being shown, unaware of the many issues that are evoked in the background or in the mind. This situation advertise on television It is one of the cases where it is important. While we are watching these works, the fiction that is being laid out there, educates and directs in the desired direction both by being aware or not aware.

In Turkey advertising on television It was first shown on the TRT channel in 1972, and since then, both television channels and this sector have come a long way. Much has changed in the lives of the masses under the influence of the slightest image or the slightest impression ever seen on television; it is effective enough to change the socio-cultural structure of societies, to the rights of choice, to the styles of clothing, to the culture of eating, to the changes in the traditions and customs and to change the property as much as we can not count at this point. Of course, the sector benefiting from this situation is of course the sector. By evaluating these opportunities, they can direct target groups to the product or service they want.

Of course, these huge influences do not depend solely on broadcasting anything on television. Just the opposite advertising on television preparation means that other printed posters, billboards, etc. are much more rational, creative, understandable and have a very strong visual aspect. A professional, experienced, creative, imaginative designer should get out of hand. Which image, what to tell the audience, what the word refers to whom, etc., all of them are calculated by making the fiction.

How does the process of advertising on television work?
A company decides when it launches a new product or wants to increase its market share. Another reason is that they can refer to television demonstrations when they want to move to the target point of the competitors or an executive firm.

The most important element in decision-making is the budget allocated for promotion. Accordingly, the design type, the second and the most rated channel are selected. The presence of the agency that can handle this is the next stage. After that, scenario construction comes. For this purpose, the company gives information about the product itself and its product. The scenario is written using the available data and budget. Then comes the production phase, which covers all stages of the desired target. Director, actor, venue, costumes etc. work is done at this stage. The release phase is quite extensive, in fact, but this is what we are here to do. Advertising on TV Before planning, media planning is required. The last stage is the evaluation phase. After a certain period of production and production is completed, the company's target audience is considered successful work has been reached.