All the interpretations on traditional media contain expressions that they are lagging behind the digital world. However, television is one of the traditional media, but not behind it, but continues to interact with the digital world. Consumers can access television commercials in digital media. Of course, this interaction of the television channel, after the completion of the commercial film production, post-production can be thanks to work. After the shooting stages of the films are completed, the agencies prepare the formats in which films can be broadcast in digital media. On the one hand, on the television screens, advertisements turn, and they start to publish formats that fit digital media. Consumers can send their comments about the work to the relevant people through digital media. At this point, social sites, blogs are used very much. Consumers write their thoughts on their promotional films in their own profiles, blogs or other media, and multiple consumers contribute to the process by discussing the effects, benefits, harms and sometimes the design of advertisements by talking among themselves.

In other words, brands attract television channels to digital media. In this way, they can receive comments and criticism about the advertising campaigns that they bring together with their customers or consumers, and they can measure the success of the campaign. The potential customers who comment on the films published on digital channels, design, main idea, actor, stage, wear clothing, the materials used in the scenes are the idea about. This can also give insight into brands, users' perceptions and perspectives. Brands, with which themes and designs, can see what messages are transmitted to the perceptions. The determinations made from these environments can inspire brands for their later work. This contribution of potential customers through digital channels, television ads, television, digital world is not very disconnected, in fact, traditionally should not be evaluated. On the digital channels, the publicity of the promotional films can be broadcasted in video format, while those who cannot watch on television can be watched in these environments.

With the development of mobile communication, some television commercials can be converted to video format in post production works and after the broadcast in digital media, the same videos can be sent to some mobile phones. Designed to show such videos, the phones have the ability to send the same videos to others. In other words, while the works designed for television channels interact with the internet channels, they are not too far away from mobile communication channels. He can interact with it.