In a basic sense, this medium is the transfer of the characteristics of a company operating in free economic systems to the masses of the masses with the aim of selling or preferring the goods. But the way the economic systems have gone through history has greatly improved them. Even the local markets have grown to become global. On one side of the world, a company operating in a different society structure can produce goods and services that meet the needs of a different society living on the other side of the world and find the market for themselves. As the reasons for this growth and development; the development of technology, the fact that the problem of transportation has been solved everywhere, and the powerful effects of the mass media on society.

In the past, firms only produced goods and services as needed. At that time, the introduction was used with the basic definition, ie, information about the properties of goods and services. Over time, firms increased their production as the market grew. Firms began to multiply and diversify their products and services. The increase in firms, the increase and diversification of their products and services have started to exceed the needs of the societies. From this first point, the basic meaning has begun to change. Because the produced goods and services must find the market. Today, societies are at a point where the markets are now global, millions of companies and millions of products and services. Companies, products and services should be found in the market, should find the market.

All these developmental processes and factors have led to this distinction from the first definition of this medium. It has now been transformed into designs that aim to change the behavior of consumers or potential masses of people in line with defined objectives. The messages reach the masses via mass media. The most effective means of mass media is the television. Because there is nowhere on the earth where there is no place that cannot be reached. Every man spends a few hours of his day in front of the television without exception. These clocks are the hours when the TV commercial performs its own duties. Television commercial; movies, people in the form of spots. Movies are given in various genres. Animated films, cartoon animated films, in the form of junkies. Their contents are prepared in different ways depending on strategic planning. Television commercials are broadcast at certain times between channels, program run. Between series, news, etc.
The first television advertisement was published in Turkey in 1972. Films prepared with the technology of the conditions at the time reflected the characteristics of their periods. But nowadays television movies are prepared in a wide range of films. Television film scenarios are prepared by agencies and production companies. Promotional agencies can employ industry experts such as copywriter, strategist, art director, art director, designer in various structures etc. Promotional agencies design television advertisements depending on the budget allocated by companies. Movies require a high cost.
Because they work like film productions. Cameras are paid for shooting costs, player fees, material, equipment fees, music production fees, post-production services fees, and film production. Apart from that, after determining the channels to publish, these channels are paid. How many days, how many seconds will remain on the broadcast according to him. In addition, the fee varies from channel to channel. The price of a movie broadcast on a high channel can be higher than the others.
The screenwriters of the film are prepared together with the writers of the production companies and the publicity writers of the publicity agency. Television Advertising The subject of the film script is; The results of community analysis, commissioned by the agency before, are prepared in the light of the company's objectives and scientific disciplines. In society analysis, it is determined how brand, product and service are seen, how they are remembered or known by the target group. The target group shows its aspirations, expectations and needs in the analysis tests. The screenwriter determines the main theme from these analyzes. The purpose of the company is to show how the main theme will be handled. What is the company aiming at? sales? Competition? Accordingly, the manner in which the main theme is handled is determined. In the next step, scientific disciplines play a role. People's needs, aspirations, expectations had already emerged from research. After the objectives of the firm, which expectation of the target group, which the identification of the aspiration with the goods, can help the company to achieve its goals? After determining this, the scenario has already emerged in general terms. The remaining work remains for creative designers. What will be the main theme, the purpose and the form, in which words?

Will the film be humorous, contain eroticism, all of which will be highlighted, and it is determined. For this reason, designers use various methods. They can do animation, make a famous cartoon illustrator, use a popular celebrity considered by the community, or use a woman with a physical appeal, and so on. In this way, the scenario of the film emerges. The production company starts to work more actively after this point. Here, the campaign is prepared by providing the agency to serve the cast; selects and supplies the desired type of player. It makes the music to be given in the fund, provides the sounds and supplies and supplies the material. He also makes all the shots of the film. The broadcasting of the film on television is done by the media planning unit in the promotion agency. Which channels are preferred, time and cost calculations with them.

This type of films on television can be very effective on the target audience. Nowadays, these films provide amusing, attractive and striking features. Effects from film; With goods information, there is a tendency to buy or spend. In order to be able to convince it, it is able to convince the consumers, who have specific aspirations, wishes, and tastes, effectively and sometimes unconsciously. The audience, who has spent a few hours at the beginning of the television, feels both visual, auditory and perceptual effects. In order to stand out from the busy work tempo or the dynamics of a day-to-day life, the spectator across the television inevitably receives information about the goods. Today's life intensity has not allowed the viewer to think or make a choice. Most of the time, with the effect of movies, the consumer is asking the question of which is the consumer, rather than saying yes or no.

Today's society is the name of the consumer society, and its current structure is based on advertising activities for many years.