Radio broadcasts are promoted in four ways;

1- Advertisement and public advertisement; They are read by radio speakers.
2- Musical and dramatic advertising; They are prepared by agencies. Time is clear. They contain music and dramatic elements.
3- Programmatic advertising: It is done by agencies in the form of programs containing promotions of more than one company or they are made by an enterprise in the form of promotional, entertaining, program section and promotion of the company's own promotional products or services.
4- Special promotional advertising programs: Special programs designed for a product promotion or services such as culture, education and tourism. Either at the beginning and end of the program which is published at certain time intervals, they are prepared in the way that the company wants to be promoted, or they are published as the promotion of the company during the program period.

Radio advertising costs are calculated over the word and signal price.