What are the features of ad text?
Without the advertising texts of the advertising, it is not possible for the products to attract consumers' attention. The more effectively these ad texts are written, the better they capture the target audience, the more they are successful in telling the goods and services that are subject to advertising. Although the number of channels to use in advertising campaigns is varied, the most effective of them is television, radio and internet. All these channels want different texts. There are visual and audio elements in television, radio ads have only sound elements, and the attention of the target audience on the Internet should be taken as soon as possible and directed to the product - service. Writing ad texts for different media is different from general writing techniques. To write a good text, it is not enough to have a good language or to write good text. Advertising texts include many visual or auditory elements, brand marks for the product - service as well as the technical elements required for the creation of the product image, as well as the positioning of the products necessary to separate the products from their competitors.
The purpose of advertising texts is primarily to inform consumers about the product, inform them about the product in an understandable language and create a targeted behavior. Therefore, there are elements to consider when creating ad text. The characteristics of the goods - services, the information about the target audience, the channels in which the campaign will be carried out, the main message of the advertisement, the visuals to be used if any, and the reactions of the consumers should be taken into consideration.
In order to produce a qualified ad text, the advantages or disadvantages of the product - service should be known. The texts created should stimulate the consumer in the first place to be interesting, easy to understand and create the targeted behavior with advertising. Good advertising texts can turn the negative aspects of the products into positive, attract the attention of consumers and make the product known beyond the target audience, or awaken consumers' imagination and create a potential purchasing potential for them.
Successful advertising texts consist of easy-to-understand, plain words, active sentences, and although they vary in length according to the media, they are fluent and easy to perceive. They may contain pattern expressions used in ad text, but ad texts as genres are open to original narrative forms. The generated text may contain the appropriate keywords for the behavior that is intended to be created by the ad, and can convey the information about the goods and services to the consumers in a creative manner.