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How to Choose a Channel in Television Ads?

How to Choose a Channel in Television Ads?

Types of measurement reports related to advertisements are made for different areas. One of the advertising companies, the most which television advertising ads. The program preference of advertisers is of course related to the ratings of the program. Advertising companies, according to which program is being monitored, different audiences, whichever screen is collected according to it uses the preferences. But their program preferences are not limited to them. The characteristics of the audience addressed by the program are also very important. Firms primarily take into account their products and product characteristics. If the products produced by the firms appeal to more women, they advertise to the women's programs. A product produced for children, children programs, news programs and sports programs They are programs that we can think of as a priority of advertising and naturally they advertise in these programs. Television commercials and the characteristics of the audience of the program to be published and the characteristics of the products produced by the companies are important. But whatever the product is addressed to the audience, if the program is followed by all segments of the society, this comparison is not made in this case and advertised.

In our country, according to the measurement report made in this sense a couple of months ago, firms give the most advertisements to the series. Because the series are monitored by every segment of society. In particular, some arrays, each cut, all ages, each genre lock per screen. Secondly, the most advertisements are given to news programs. News programs it has similar characteristics to the series. They are followed by all segments of society. Apart from these, the program with the highest number of advertisements in the third place can be expected, but is expected to be broadcast on television. The rest of the most advertised programs are selected according to the firm's product and program compliance. Both program and product compliance and the content of the program are important at this point. The contents of the program should not be against the firm, its vision and its mission. Maybe he may not be speaking exactly, or he may be processing a different subject. But nevertheless, consumers should not have the content to keep the wrong messages in their minds.

At the point of choosing the most watched programs, the products and services advertised are carefully selected. In particular, in the selection of ads for any age group, gender, outside of the group they call, family members, social messages are selected for the message. In other words, it is preferable to include both positive and positive messages to the family and the social environment, both to the consumer and to the consumer to show the buying behavior. In this way, advertising calls both to its own audience and convincing messages to the social and family environment of the individuals.

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