Recently, the development of the advertising sector in our country has begun to gain speed. He's moving forward, developing, using different techniques. Regardless of the media in question, designs are beginning to contain creativity. Creativity becomes very important if it can carry a certain amount of advertising forward. Until now, in our country, the design of all media, it was clearly understood whether a study is an advertisement. In the West, the ads were not all that clear. With the metaphors, analogies were much more than we did. The word metaphor means two things. The first one is to explain the thought that is to be known with analogies and comparisons. The definitions of metaphor and metaphor in literature meet the meaning of this word. Another meaning is not to understand and to understand something, but to live or live by understanding. Even with this second meaning, Napoleon, Milton Erikson, Nasreddin Hoca is known about many metaphors. They are transferred from language to language.

In the example of one of them, the story is; Napoleon escapes from enemies, takes refuge in the nearby grocery store, and orders the grocery store daki hide me Nap. The grocery store does what it says and hides it. And when his enemies ask him, he tricked him into going that way. After a while, their guards come in and asks the Napoleon to face the grocery store, once faced in life; ”Excuse me, sir, how can I feel to be so close to death?“. Napoleon gets angry and cries out, ”Who are you to talk to me like a mockery? Nap He instructs his guards to lead a man. The guards are blindfolded by the grocery store. Bullets are fired and a fire order is expected. Grocery ki oh why did I ask? I'm going to die now ve a hand reaches behind and opens the vineyard. Of course, Napoleon stands opposite and gives the answer; ”Such a feeling“. The advertising sector has also discovered that the most effective form of learning is learning by experience, and has started to give more weight to such designs. One of them is Cannes, especially in advertising competitions around the world. We can see that such designs stand out.

Brands, metaphors, comparisons, is preparing to teach by living. Thus, brands will be more effectively placed in minds and will be difficult to delete from there. Advertising agencies are starting to prepare metaphors for brands, it seems to attract consumers into these metaphors. Brand values will be known by living, product and service characteristics will be taught. Consumers will also enjoy different, unique experiences, and will start using the products and services they know very well. On the other hand, advertisements will allow consumers to compare similar products and services without realizing it, and will raise awareness. Perhaps it will be difficult for the consumer to see if many studies are advertising. The minds will work in the direction they want, but the person himself may not be very conscious of it. But over time, everything will become more visible to him. The minds will also evolve and this issue will start to benefit other areas of life.