Advertising is in front of consumers in the commercial aspect. The main reasons for the advertisement of the companies, to produce the products or services they produce, in this direction to increase their market share further. Therefore, regardless of the purpose for which they are promoted, the ultimate goal is more sales. As is known, the purposes of advertising are different from each other. In the most general sense, even if it is intended for sale; To inform the consumer, to use the advanced technology, to raise the standard of living, to increase the recognition of the brand in the community, to explain the work done in the sense of social responsibility, to be preferred among similar products and services have sub-goals. Almost all of them are trying to make the consumers look at the companies more warmly and to love them and make them part of their lives and not give up on it. All of these promotions and advertisements, all of which appear to have been made for a different purpose, are made to enable consumers to display their branding behavior and to use their products and services at a short time or at a specified time.

Although all varieties, genres, goals and objectives are being made for a final single goal, ads contribute to consumers. The consumer recognizes the forms of production of such companies through advertisements and promotions. By learning the types of products and services available in the market, their components, the benefits and harms of their components, the points of sale, the characteristics of the points of sale, the amount of products or services, and how much money they can make, they can make their choices in a conscious and useful way according to their budget. The commercial aspect of advertising, as mentioned above, is its ultimate goal. Each type of media, which is suitable for every medium, is presented to the consumer and conveys messages with different types of design. Each message aims to reach the final goal directly or in the long term. Companies have to make progress in the market. To grow, to fight with its competitors, to strengthen its position in the market. Without these, it is very difficult or even impossible for a company to survive in the free market.

The fact that a firm can survive in the free market is because it has a wide consumer base. Today, there is no product in the market. Products and services that are similar to each other are sold as brands under a number of brands with different or identical characteristics. Consumers have a wide range of freedom of choice in this sense. Therefore, firms have to reach consumers with different contents and messages, to influence them, to establish themselves in their minds and to be permanent. In order to make the sale of the commercial, which is the commercial aspect of the advertisement, whether by designing a long staircase, showing a different direction to the consumer in each step, climbing up in the mind, or directing it to the direct purchase, it is the obligatory process of these companies to stay alive today. All kinds of promotions and advertisements made in this mandatory process are ultimately for sale purposes ie commercial.