When a movement, an event, a behavior really happened, how interesting is it? We are curious to follow, understand. We are interested, we are commenting, we are laughing if it is funny, it is dramatic and sometimes we criticize. The advertising industry has begun to explore this aspect of people. This direction is being used very little. When it comes to the reality, it becomes difficult to design or make the script. In some periods, in a newspaper article, we read or watch interesting or interesting news about a newspaper advertisement about the billboard in the television newsletters or on the Internet in some periods. Did you notice? most of the unusual advertisements are real-life. For example, in the past months, a billboard was designed in another country. The billboard smelled of barbecue, which attracted the attention of people, trying to understand where the scent came from. When they understood the source of the fragrance, they examined the design, did not forget the name of the company and the product sold.

Likewise, the interest of someone who is in love with Christmas, a company's billboard handwritten address to his lover, interest raised by the letter. Intense interest, comments and criticism about the news items about the opening of some brand stores in Istanbul. Again, abroad, shocking people by adding a speech band to the pages of a national newspaper. This is written so much by the world press, writing. Actually, it looks very simple, doesn't it? In all of these examples, advertisements are about the events in which people live, know, add to their experiences. All of the advertising examples outside of the love-suffering person are of course designed. In other words, advertisers design and implement their creative ideas. The creative ideas produced are not independent from real life and people. In other words, they are not like themed, fictional productions that we watch in television commercials. In a way, they incorporate people into the design and ensure that the ad is a real life section. Perhaps this is the most accurate way to be done in those days when it is very difficult to increase brand awareness!?.

In recent days, we can add the advertisement film ayda Tubes in Space olduğ that Aygaz has drawn. Of course, when you say that, man, what does it have to do with real life, is drawn in space, people think that they have no physical contribution, right? Pay attention to the expressions used, the real life of the jokes, language, the same perception. The truck driver is not fictional. In fact, he speaks like the same professions. Astronauts are also the same, made jokes local and familiar. Even the peasant actress who used iyor eat gari iyor message in chips advertisements makes her feel fictional, but the dialogues of Aygaz ad don't make them feel. As I have mentioned above, perhaps we will design the fiction, we will write the script, we will write the scenario, the real life or human relations, as much as possible to include them in the fiction will bring us to our goals.