Yes, I don't see any problem using this sentence as a slogan to tell the word of mouth. A mouth-to-mouth ad is simply a product that a person uses to tell and advise a potential consumer or consumer of that product. It is also considered the most effective type of advertising because people do the buying behavior under the influence of very few of the thousands of ads that appear in different channels every day, but most people listen and follow the advice of the people they trust. A person who plays in the early hours of the morning, who uses the innovations and advantages offered on any product as if not listening or listening easily, changing the channel when the advertisement generation begins, not paying attention to the billboards, or throwing leaflets out of the newspaper, he can listen to information about a product he / she is satisfied with or consult with people he / she trusts before buying behavior.
WOMM (Word of Mouth Marketing), the word of mouth marketing concept of the above-mentioned everyday life practices appeared on. The most important feature of the WOMM method is its integrity and at the same time it is transparent. Because product diversity is too much and time to buy products is limited, honest and transparent marketing can naturally be more effective than classical marketing methods. Mouth-to-mouth marketing is based on mutual communication. Therefore, the sales behavior also occurs at the end of this transfer of experience. There is no audible mouth-to-mouth communication response, it develops and effects in the process.
In the WOMM method, experiences are transmitted via voluntary transmitters. What makes the consumer interactive is that these forwarders share their experiences with other consumers by using free products offered to them instead of money. Of course, this also poses a risk because the forwarders speak not only when they are satisfied, but also when they are not. In this case, we go back to our first sentence: liği It's the best advertising. A A product that doesn't respond to needs will be criticized dön honestly “due to the feature of the word-of-mouth marketing method. The effect of the method will emerge and grow in the process, albeit positive or negative. Therefore, all marketing processes should be planned as well. The most important factor involved in a well-planned mouth-to-mouth marketing process is the experts. Experts are convincing personalities. They may be local, regional, national or global and may affect each other depending on their domains. Professionals may be well-known persons but not every famous personality specialist.
In summary, word of mouth and mouth to mouth marketing process eliminates the prejudice about advertising. It targets sales with consumers, not consumers. Most importantly, honesty and ethics require understanding, and should be worth discussing on the marketed product or service.