Advertiser is the person who has been educated in different kinds of profession or trained in the sector and has knowledge and skills about all processes of advertisement. The advertisers know what the companies want to do for the purposes they want to advertise, what they should do to bring them closer to these goals, what kind of researches can open the way for the advertisement works related to the companies, people who know the best advertising design for the advertising medium. At this point, graphic designers, web designers, industrial designers, art directors, creative directors, directors, consultants are advertisers. The advertiser is responsible for the communication between the companies and the consumer. They dominate the language of both sides. They are the people who know how to be addressed to consumers and how they can affect consumers by using the elements of influence and are active in designing this language.

Advertisers are also experts in the research of the target audience. In the results of the research conducted for consumers, they are the people who can understand the answers given, the requests of the respondents, their desires and expectations, and the design of the advertising designs for them. Not all professional groups mentioned above may be very good advertisers. Some of these can only be specialized in their field. But some people specialize in both their own fields and all of their advertising channels and specialize in controlling all advertising processes of an advertising agency. That is the main advertiser is called this type of people. In addition to the professions mentioned above, those who work in the advertising sector and who work in different areas of the advertising sector are sometimes called advertisers. But to be able to call a person an advertiser, he must be specialized in all processes.

Generally, art directors, creative directors and art directors can master all the processes of advertising. Such experts are the people who control and control the course, structure, design, advertising messages of all the work of advertising agencies. In short, the advertiser is the person who knows, knows what needs to be done from the establishment of a firm, who knows the process of advertising in all its progress in the market. Designs in the sense of the design itself as well as the design of the designer can evaluate the work