Advertising is just one element of marketing communication, and the advertising's purpose of communication is to support other elements of marketing. By making sure that potential consumers are aware of their brands, products, and services, advertising tries to make them a loyal customer. It carries out the communication activities needed for this. This is just one of the purposes of advertising's communication.

It makes consumers' attitudes positive about advertising, brand, products and services, or tries to strengthen existing positive attitudes or to draw negative attitudes into positive direction. Advertising, consumers, products, services or brand interest in the interest and after the interest, product, service or brand will provide the desire to have. All these support other promotional activities and affect consumers' purchasing decisions. The communication purposes of the ad do not end there.

Advertising maintains relationships with consumers for later stages. For example, it tries to bring about the continuation of the purchase by ensuring that consumers benefit from the various services that the brand provides after the sale.

The purpose of the ad's communication is not to enable consumers to react with seeing ads. In the first place, advertising gives consumers effective, meaningful information about brands, products and services. These are planned in line with the consumer's needs, wishes and desires in line with the views adopted by advertising today. The advertising provides consumers with meaningful information about brands, products and services and enables the consumer to show interest in the brand. In other words, it prepares the environment for the purchase situation. If it is noticed that the necessary environment is formed (this environment is determined more or less by measuring the consumer attitudes and thoughts about the advertisement), the advertisement starts working to ensure that the consumers feel this time.

It seeks to evoke the benefits, ease of use, and feel of consumers to stimulate the desire to have a brand product or service. At this point, advertising does not force buying behavior. It does not redirect. Because the aim here is to create the desire in consumers.

It determines whether or not consumers create the requisite request by measuring consumer attitudes related to advertising. In both stages the advertising has accomplished its objectives. Now it is to support promotional activities in order to enable consumers to carry out the buying action. In other words, it tries to ensure that consumers make the purchase decision. This is often the purpose of advertising. It is not random that the advertising tries to achieve its goals gradually. These are models that have been created from the past to the present and adopted at the point of communication of the advertising. The communication models of advertising are re-shaped and used according to the changes in the structure of society from past to present.