According to the research, the average person is sent to the police every day for 1500 to 1800 times and the message is bombarded. A large part of these messages are the result of marketing activities. 70% of these advertising messages are perceived by the eye while 30% are collected by the ear.

When a person is confronted with so many marketing messages every day, it becomes a very serious curiosity, which are the messages that enable people to have a buying behavior. Again, the same research shows that people distinguish themselves in a preconceived way as pazarlama quality m before classifying their marketing messages in terms of design and content.

This is such a perception of quality that a sign that appears on the street when buying a minimum level of buying behavior, while the logo on the same sign is seen several times on the street after being seen on the street can quickly turn into a customer experience resulting in a purchase.

Although the importance of television in our lives is a fact that has been rejected by almost everyone, it is an indisputable fact. It was found that the average television watching time of Turkish people was 4 hours a day, while one third of the time spent outside the sleep was watching television. This means that a student who spent a total of 930 hours attending classes during a year spent 1340 hours on TV.

Thanks to the fact that the television can appeal to both eyes and ears at the same time, product and / or brand-focused advertisements can be conveyed to the audience at the highest level of awareness.

The television that occupies such a great place in our lives has managed to find its place in the collective consciousness not only as a means of passing but also as a means of prestige. The concept of dir being famous' becomes a measure of how much a person is involved in television, and 71% of people agree that television is the most accurate and most neutral source of news.

Television commercials and the great advantage of its films is the quality phenomenon and respect created by the audience for the institution or brand that is advertised on the audience. Television is a very expensive advertising medium, so every brand or institution cannot run ads on television, but financially strong institutions can benefit from television as an effective advertising medium. The audience is clearly aware of this situation, so they see companies that are advertised on television as more prestigious and therefore more reliable.

According to the report prepared on the basis of data from the media agencies of the Association of Advertisers, covering the first 6 months of 2010, the television continues to be the most preferred advertising medium with a market share of 55.59%.

Television, the closest competitor to the written press as little as 28% of the difference can not be underestimated is no doubt still the most effective advertising media owes. Although it has high costs, it has a growing channel and program options, as well as a completely free medium, and it is a completely free media, so that television commercials, as opposed to what most analysts claim, should put aside their power, increasing their overwhelming advantage in the advertising industry.

The most effective time for television in 2011, which is certain to be the most preferred advertising medium by advertisers, is Prime 1 and Prime 2 generations between 19.00-21.00 and 21.00-24.00.