In advertising remembrance research about television commercials, advertising is often remembered, but the famous name in the film is not remembered. More precisely, they know the face of the famous name in the advertising campaign, but they do not know the name. When the reasons for this are investigated, it is not only the generics of the series that the famous people played before, but also the generics of the films, as well as the performances of the actors are not influenced enough by people, ie they are not impressed enough that they can try to learn their names. However, Cem Yılmaz and his ad remembered by everyone. Of course, the reason why people remember the famous actress Cem Yildiz is not films or series of films. This player is reminded of the fact that he is a comedian. As is known, people's interest in humor is different from all other subjects. People, regardless of their condition, are concerned with the elements that are funny.

Humor, music, etc. are not related to the elements, cinema films, series of well-known celebrities are also known. For example, Kivanc Tatlıtuğ, Beren Saat are known for being influenced by their physical beauties, as well as because they are influenced by the TV series or movies they play. In particular, love, intrigue, comfort, wealth, sexuality films are remembered in the subject, players are also known. Companies choose actors for commercials and use celebrities to remember the promotional film. Other than that, there are reasons but the most important reasons are that the presentation has a catchy effect. When we look at the player choices, most of the players used do not have this feature. At this point, either companies are missing or do not care whether the name is known or not. The fact that companies do not care whether the names are known or not, brings to mind the possibility that they have made a choice in relation to brand harmony and match of actor reputation.

If they tried to make known famous names, they could use the well-known, never-known names. On the outside, it seems that brands can do anything to remember the ad, but this table doesn't show it. It means that the chosen players care about the brand or the brand not to leave the celebrity in the shade and make the choice accordingly. That is to say, the researches are sufficient and the brands, ie the firms consciously, prefer such players. Of course, this element does not come to mind. The price of many known players can be very high. This affects the choices of firms or brands